Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
UX (User Experience)
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Wireframes
Simple visual guides that represent the skeletal framework of a website, outlining the layout and functionality of pages.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Brand Consistency
Ensuring that all messaging and visual elements align with the established brand identity across all platforms.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.