Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Edge Computing
A distributed computing paradigm that brings computation and data storage closer to the location where it is needed to improve response times.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
User Behavioral Analysis
The process of tracking, collecting and analyzing data from web users to understand and optimize web usage.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Retargeting
Online advertising that targets users who have previously visited a website, with the aim of encouraging them to return and convert into a sale or lead.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Click-Through Rate (CTR)
The percentage of people who view an ad and then actually go on to click the ad.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Engagement Rate
A metric that measures the level of engagement that a piece of created content is receiving from an audience.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.