Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Native Advertising
A type of paid content that is indistinguishable from the editorial content that surrounds it on a platform.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Heatmaps
Visual tools that represent data on how users interact with a webpage, showing where they click, scroll, or hover.
Digital Marketing
The component of marketing that utilizes internet and online based digital technologies to promote products and services.
Corporate Identity
The manner in which a corporation, firm or business presents themselves to the public, such as by name, logo, and other visual appearance.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Conversion Funnel
A model describing the various stages a consumer goes through before purchasing a product or service.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Conversion Rate
The percentage of visitors to a website that completes a desired goal out of the total number of visitors.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.